Once upon a time, a brand was a logo and tagline. We now live in a world with a massive amount of diversity in platforms, screen sizes, architectural spaces, employees, customers, and users that define the culture and voice of any brand.
A brand is every touch point between the company and any person in which they intersect. A brand is the logo, the tagline, the illustration style, the videos produced, the voice of messaging, the customer support provided, the material printed, the culture of the employees, and so much more. A product’s brand includes the UX (user experience), the UI design, the usability of the product, and user-education/on-boarding.
At Crema, we explore the entire picture of what defines the brand of a company or product. Ready to explore how your brand influences every part of your customer’s experience? Let's set up a strategy and alignment session today!