Your elevator pitch is crucial. It communicates your product in a succinct and compelling manner. Great elevator pitches cause people to take action.
This exercise is designed to create a clear and concise elevator pitch. By the end of this exercise you should have a clear and concise description of:
• who your product is for
• the problem it solves
• what differentiates your product in the marketplace
• what your product does
Notice that the elevator pitch does not start with what your product does. It starts with who will most benefit from your product. This is important. Consumers want to know if a product is right for them more than what it does.
Our team walks our customer through the elevator pitch during our Strategy and Alignment session as we seek to better understand the goals and outcomes of the product.