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At Crema, our product teams are always experimenting with up-and-coming tools, trends, and ways of working.  Keep a pulse on what we're learning through our written content.

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Feedback from a prototype is the best route to learn users’ expectations and needs. Read why you should be design prototyping early and often.

Product Design
Design Prototyping Early & Often
Pamela Porto
Feb 24, 2021

Alison (Group Director & PdM) has found ways to stay focused & leverage her ADHD within her role as a product manager. She's sharing her insights in this blog.

Product Management
Being a Product Manager with Adult ADHD
Alison Stark
Feb 18, 2021

Here are 6 reasons why entrepreneurs make for great product managers, and why you might want to become an “Entrepreneur Product Manager."

Product Management
6 Reasons Entrepreneurs Make for Great Product Managers
Feb 11, 2021

How do product teams work together to launch products successfully and consistently? How can you build an integrated, high-performing product team? While there is no magic wand that makes these qualities appear overnight, we believe that conditions can be created to sustain an environment where product teams can do their best work. These are 10 traits of a healthy product team and how you might go about incorporating these into your practice.

Company Culture
10 Traits of a Healthy, Integrated Product Team
Feb 2, 2021

Teams can get focused on acquiring things to learn but not bother to look at the collection itself. So, our design team decided to set aside a day to simply rest and absorb what we had accumulated, adopted, and adapted over the past few months. Here's how it went and what we learned from the experience.

Product Design
In Review: steep 2020, Crema’s First-ever Day of Design Immersion
Tyler Hilker
Jan 27, 2021

In December of 2020, Crema was listed by Clutch as one of the top 1000 B2B service providers globally. This exclusive award honors organizations across a variety of industries that represent only the top 1% of companies listed on the site.

News
Cream of the Crop: Crema Wins 2020 Clutch Global Award
Jan 7, 2021

Our product experts share their perspective on five central questions around design sprints, including value for clients, biggest challenges, takeaways from their experiences and more.

Consulting
2020 Design Sprint Retrospective
Dec 17, 2020

Friendly UI is taking the design world by storm, resulting in playful and childlike interface designs that have been getting mixed reactions from users. This trend stems from a desire to relate to users and enhance accessibility. In a world where technology is being used more universally, it makes sense to broaden design appeal to a larger audience.

Product Design
Have We Taken “Friendly UI” Too Far?
Dec 15, 2020

Product Designer Pamela shares her insights into how color can be used effectively in UI design. Learn more about the 'golden rule' and ADA compliance with color.

Product Design
Tips and Best Practices to Use Color in UI
Pamela Porto
Nov 11, 2020

Most articles trying to predict technology trends will tell you that solutions like chatbots, AMP and SEO optimizations, and innovative voice search tools are all going to be big in 2021. If you're tired of hearing how Artificial Intelligence is going to change the world (it already has) or that Augmented Reality is an important trend (it’s already here), then I invite you to travel with me, fellow future builder! Here are a few guesses at broad 2021 technology trends and industry directions, one dreamer and inventor to another.

2021 Software Development Trends
Nov 4, 2020

As a Coach at Crema, one of my primary responsibilities is to facilitate workshops. Sometimes they’re week-long Design Sprints or 2-day-long engagement kickoffs, other times they’re a 3–5-hour long reprioritization session or strategic summit. Regardless of the workshop, it’s my job as a facilitator to prepare an agenda that points towards a specific purpose—every single exercise must move us one step closer towards that goal.

Product Management
It’s Not Monty Python: You’re the Facilitator, You Stop the Scene
Oct 19, 2020

Learn more about how transparent pricing can help build a positive relationship between agency and client from the get-go. Plus, how Crema leverages duration and price contracts.

Client Resources
The Long-Term Benefits of Transparent Pricing
Oct 6, 2020
Tyler Hilker
4
min read

The Better Bets Canvas for Product Leaders

In this article, we talk about a tool we use to help product leaders think more deeply about the problems they face every day. We call it the Better Bets Canvas, based on insights found in Annie Duke's book Thinking and Bets (which you should absolutely go read).

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