Tyler Hilker
min read

The First 15: A Product Strategy for Diagnosis & Growth

By designing a system to learn, not just do, Bill Walsh changed football’s approach to confronting challenges. Those of us in the digital product industry can learn from this unconventional approach, even off the football field. This mindset will help you make decisions in complex situations, give you a greater perspective on your challenges, and remind you that outcomes-driven development — not just delivery — is the most important part of winning whatever game you’re playing.

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