Expertise

Product Team Assessment

A strategic initiative that empowers your people with the current insights, skills, and tools needed to excel in product development today.

Even the strongest and most trustworthy product teams can benefit from third-party guidance

If you believe there's room for improvement in the way your team functions, you're not alone. A Harvard Business Review study cites that nearly 75% of cross-functional teams are dysfunctional*

Signs you may need a product team assessment

  • Gaps in communication
  • Misalignment on major initiatives
  • Reactive vs. proactive behavior
  • Inconsistent methodologies
  • Missed deadlines
  • Lack of visibility across teams
Determine whether a UX audit is the right course of action.
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Is this right for my group?

Take this short diagnostic quiz to see whether a product team assessment is the right fit for your business today.

What is a product team assessment?

This assessment is meticulously designed to evaluate and enhance the performance of your product teams. The service is crucial for organizations aiming to optimize their product development processes and outcomes by ensuring their teams are well-structured, skilled, and aligned with best practices.

To maintain a streamlined and efficient communication channel, we schedule weekly Q&A sessions. This regular interaction ensures that all parties are aligned and can quickly address any queries or adjustments needed as the project progresses.
Two developers talking and smiling over a computer in a bright garage office space

Who are they for?

Whether your team is in a state of flux or experiencing stagnation, this service brings third-party perspective and informed guidance to get everyone tracking in the right direction.

More than a review process; it’s a strategic initiative specifically designed for technology leaders at enterprise-level companies ready to optimize the workflow and collaboration of their teams.

Teams that consistently miss result expectations
Teams planning on or in the process of onboarding new roles
Teams at organizations that are scaling rapidly
Teams that have been unable to effectively implement a process
Teams at organizations without strong product culture

Our UX Audit Process

1. Understand
2. Analyze
3. Synthesize

To maintain a streamlined and efficient communication channel, we schedule weekly Q&A sessions. This regular interaction ensures that all parties are aligned and can quickly address any queries or adjustments needed as the project progresses.

Areas of focus

Comprehensive Team Evaluations

First, we'll conduct a thorough assessment of your product team to examine the composition, skill sets, workflows, and methodologies

01.

Performance Metrics Analysis

Next, we evaluate team performance against key metrics and industry benchmarks to identify areas of strength and opportunities for improvement.

02.

Collaboration & Communication Review

One of the most critical functions of a team is communication and collaboration, both within and across teams. It's one of the most common points of failure as the group size grows or changes.

03.

Tailored Improvement Strategies

Based on our findings, we provide customized strategies for team development, including training recommendations, process improvements, and resource reallocation.

04.

Our UX Audit Process

Understand
Gain a baseline understanding of your business context
  • Clearly outline the business goals
  • Evaluate the competitive landscape
  • Determine usability and compliance needs
  • Review prior research
01.
Analyze
Gain a baseline understanding of your business context
  • Honeycomb framework
  • SWOT analysis
  • Examine user flows and content quality
  • Validate findings with direct user feedback
01.
Synthesize
Summarize findings and outline actionable recommendations
  • Prioritize suggestions on impact and feasibility
  • Provide a clear roadmap for enhancing UX
  • Determine next steps to achieve business outcomes
01.
To maintain a streamlined and efficient communication channel, we schedule weekly Q&A sessions. This regular interaction ensures that all parties are aligned and can quickly address any queries or adjustments needed as the project progresses.
Two developers talking and smiling over a computer in a bright garage office spaceA product strategist outlining key points on a whiteboard in front of a co-worker
Mylo
“These are trusted people that can understand where we're coming from. They help provide clarity and get rid of the noise.”
Belen Tokarski
President & COO

Crema performed a team assessment for an award-winning insurance brokerage firm that increased the engagement and accountability of it's team members. The client reported that their product and engineering leadership saw immediate results.

To maintain a streamlined and efficient communication channel, we schedule weekly Q&A sessions. This regular interaction ensures that all parties are aligned and can quickly address any queries or adjustments needed as the project progresses.
Two developers talking and smiling over a computer in a bright garage office space
Outcome A:
Data-driven decision making

Armed with data-driven insights, you can make informed adjustments to tooling, processes, and collaboration, enhancing the overall team performance. Team assessments are designed not just to identify gaps but to bridge them, ensuring your group meets or exceeds expectation.

Outcome B:
Strategic growth ahead

Evaluating the expertise present in your team provides a clear picture of what additional skills are required. Insights from the assessment can help in aligning team capabilities with the organization’s long-term goals. By projecting future needs and potential challenges, you can plan to hire practitioners who meet the requirements and are adaptable to continual growth.

Outcome C:
Maximized ROI

Enhancing efficiency can translate directly into improved financial performance. These assessments can uncover operational inefficiencies that are costing your business valuable resources or opportunities. By aligning your product teams' operations with strategic business objectives, we not only optimize their performance but also boost your bottom line.

Talk with us to learn more

What to expect:

  • Hear our experience working on similar projects
  • Get your burning questions answered
  • Get a better understanding of the potential investment & ROI

Then we can put together a proposal OR refer you to another partner that would better suit your needs.

* Even if you're early in your research process, we'd love to meet.

Common questions about product team assessments

How is this different from an HR initiative?

A product team assessment differs from an HR initiative in its specific focus on evaluating and enhancing the performance of product development teams. While HR initiatives broadly address employee management, recruitment, training, and overall workforce development across the entire organization, product team assessments zero in on the composition, workflows, methodologies, and performance metrics of product teams.

How are teams held accountable after the engagement?

Our product team assessments only realize their full value if we hold the client accountable to the commitments they made throughout this engagement. Thus, we must make sure that we help the customer succeed even post-engagement. All product team assessment engagements include a package of accountability communications where we check-in with your team at regular intervals to ensure they're tracking toward their agreed upon goals. We ask what's getting in their way if something isn't being completed and pass that information along to the c-suite.

How do we get the necessary commitment from my team?

We gain explicit commitment from your team by conducting a workshop near the end of the engagement. During this workshop, we review our findings, discuss our recommendations, and then empower your team members to decide which recommendations they want to move forward with. We then assign dates and assignees to each commitment along with immediate next steps.

Related content

A Crema engagement is a partnership between your team and ours.

Get in touch to learn more about our services. We'd love to hear about your project.