Responsible for leading overall direction and performance of their team, maintaining and leading quality relationships with their clients, providing overall engagement direction, and nurturing growth opportunities.
Alison, with Crema since 2018, is a master of cultivating and elevating client partnerships. Her background as a product manager makes her especially effective and empathetic in her role today as Director of Product. She holds a B.A. in Organizational Management from John Brown University and certifications in Google Analytics and Scrum Product Management. Her extensive client portfolio includes brands like LightEdge, CareRev, and a top 3 global management consulting firm (confidential). Alison's talent for building deep, trusting relationships with clients transforms projects into long-term, mutually beneficial collaborations. Self-described as a "pragmatic playmaker," she combines strategic thinking with practical execution to ensure project success and client delight.
"Product Management provides you with the best of both worlds when it comes to building tools. You get the opportunity to be involved in large-scale/long-term strategy and planning, but you also get to be involved and own the day-to-day. It's awesome!"
