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< Option Five Podcast
Episode 22

22: Prioritizing Client Needs Over Product Needs

Are you focusing on client needs rather than product needs? Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.

Summary

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Option Five is hosted by George Brooks and Dan Linhart

The show is edited by Larissa McCarthy


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Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster

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Connect with guest Brian Bustos

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