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Episode 78

78: Lessons Learned Leading Product Teams ft. Tracy Edwards

What’s it like acting as a liaison and advocate in the product space? Tracy Edwards, Chief Product Officer at SBI, shares her experience leveraging different tactics to get stakeholders onboard, working within SBI’s ‘initiative vs capability’ structure to align her product vision against other company initiatives, and identifying the right problem and evangelists from the get-go to ensure product success. This episode gets to the core of what products are really about: communicating how technology is filling a human need.

Show notes

People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.


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