Explore other Crema Craft Teams

Product Strategy

The best ideas need a strategy and a bold decision.

product strategy meeting

Like a third-party co-founder

Combining design thinking and Lean Startup principles with years of cross-disciplinary experience, Strategists help define the vision, trajectory, & high-level priorities of a team & project. They’ll work closely with your internal stakeholders, customers, & the product team to map, analyze, refine, & communicate…almost anything to help your team succeed. Over the course of your project, they’re your sounding board to evaluate ideas and navigate ambiguity inherent in complex situations.

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Alignment guidance

One of the most difficult challenges of any project is getting—and keeping—everyone on the same page. Strategists help reinforce alignment of the team’s expectations with always-shifting priorities, constraints, & opportunities of a project. With each new discovery, they'll help evaluate options and provide suggestions on ways to move forward.

product strategist

Honest partnership

Crema sees projects as partnerships, and we are invested in the tangible success of our work together. Recognizing that it’s ultimately your product, strategists provide honest feedback and ask hard questions about each decision to make sure that all angles have been thoroughly considered.

Meet our Product Strategists

Landon smiling

Landon Young

Product Strategist

Tyler HIlker Smiling

Tyler Hilker

Director of Strategy & Design

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Nicholas Suddarth

Product Strategist

Common Activities

Strategy & Alignment Sessions

Design Sprints

Workshops

Research

User Testing

Comforting Slack Chats & Phone Calls