Explore other Crema Craft Teams

Product Strategy

The best ideas need a strategy and a bold decision.

Like a third-party Co-founder

Combining design thinking and lean startup principles with years of cross-disciplinary experience, Strategists help define the vision, trajectory, & high-level priorities of a team & project. They’ll work closely with internal stakeholders, customers, & the product team to map, analyze, refine, & communicate…almost anything, really. And they’re available as a sounding board for ideas around before presenting to a larger group.

Alignment guidance

One of the most difficult challenges of any project is getting—and keeping—everyone on the same page. This includes aligning the team’s expectations with constraints & opportunities: Do we have the team for this? Is this a problem technology can solve? What do our customers need? What are competitors in the space doing?

Honest partnership

We see projects as partnerships, and are invested in the tangible success of the work together. Recognizing that it’s ultimately your product, strategists provide honest feedback and ask hard questions about each decision to make sure that all angles have been thoroughly considered.

Meet our Product Strategists

Landon Young

Product Strategist

Tyler Hilker

Product Strategist

Common Activities

Strategy & Alignment Sessions

Design Sprints

Workshops

Research

User Testing

Comforting Slack Chats & Phone Calls