Explore other Crema Craft Teams

Product Strategy

The best ideas need a strategy and a bold decision.

product strategy meeting

Like a third-party Co-founder

Combining design thinking and lean startup principles with years of cross-disciplinary experience, Strategists help define the vision, trajectory, & high-level priorities of a team & project. They’ll work closely with internal stakeholders, customers, & the product team to map, analyze, refine, & communicate…almost anything, really. And they’re available as a sounding board for ideas around before presenting to a larger group.

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Alignment guidance

One of the most difficult challenges of any project is getting—and keeping—everyone on the same page. This includes aligning the team’s expectations with constraints & opportunities: Do we have the team for this? Is this a problem technology can solve? What do our customers need? What are competitors in the space doing?

product strategist

Honest partnership

We see projects as partnerships, and are invested in the tangible success of the work together. Recognizing that it’s ultimately your product, strategists provide honest feedback and ask hard questions about each decision to make sure that all angles have been thoroughly considered.

Meet our Product Strategists

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Hai Chen

Product Strategist

Landon smiling

Landon Young

Product Strategist

Tyler HIlker Smiling

Tyler Hilker

Director of Strategy & Design

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Nicholas Suddarth

Product Strategist

Common Activities

Strategy & Alignment Sessions

Design Sprints



User Testing

Comforting Slack Chats & Phone Calls