Digital Marketing Specialist

As a Digital Marketing Specialist, it is your job and passion to bridge the gap between marketing and sales by being both analytical and creative! It is your job to oversee, evaluate, and implement an integrated marketing strategy that builds awareness and ultimately converts prospects into marketing originated customers.

Description

  • With our digital strategy in mind, you will take the lead in implementing tactical measures to help Crema meet its objectives and goals. At the end of the day that means you will play large role in helping increase the percentage of sales generated from marketing efforts.
  • You are a data-maven. You’re going to be exposed to all of our marketing and sales data. We need you to tell a story with the data that will enable us to meet our ideal client profiles and target market(s) in new ways. Ultimately, you’ll provide guidance on the appropriate tools, materials, and content we should be creating and using.
  • You’ve got to know how to surf (our digital and social channels) and stay on top of the waves. We need someone who can understand the ins-and-outs of our channels, make suggestions for methods to help optimize and grow them, and determine if there are new channels we should consider for attracting potential clients.
  • You’ve gotta be great with reporting. We use data to measure progress towards our goals and you’ll be responsible for sourcing and providing that data. We’ll use it to help measure and understand all the channels of Crema’s marketing in order to maximize marketing efforts.
  • We are a nimble team. There will always be ad-hoc projects and tasks we all lend a hand on.

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions.

product team presentation

Knowledge

  • Digital product industry and trends
  • Experience in developing and implementing digital marketing strategies and plans. Specifically, the applicant should have experience and proven success in the following areas:

        Digital Marketing

  • Collaborate on campaign development; own the execution
  • Paid and sponsored advertising: make sure we are targeting the correct audience; pivot as the data comes in

        Website Optimization

  • Content: experience in continuously monitoring use of keywords, key phrases, and goal-focused content throughout various channels, and working with respective team members to periodically update based upon your recommendations.

        Social Media

  • Experience with all the major, and new, social media platforms

        Email Marketing

  • Curating email databases and disseminating information in line with marketing campaigns

        Market research and data analysis

  • Reporting insights on who’s visiting and interacting with channels and content
  • Keep up-to-date on industry developments that are relevant to Ideal Client Profiles

Skills

  • We’re all about trying new tools, here’s a list of the current tools we are using to carry out our marketing strategy. Experience with these, or something similar, is a plus: Google Data Studio, Google Analytics, SEMrush, Asana, Mailchimp, Buffer
  • Excellent written and oral communication skills with Crema employees, clients and vendors.
  • Comfortable working in a results-based work environment.
  • Some of our employees work out of the office headquarters, some are 100% remote, and some work from both (if located in the Kansas City area).
  • That means you have to be highly organized, a self-starter, team-oriented and have the ability to work under pressure from deadlines.

Abilities

  • You are open to giving and receiving feedback
  • You value collaborative problem-solving
  • You can learn from and teach others
  • You are able to work autonomously
  • You are constantly seeking ways to improve


Crema does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Meet our

Sales & Marketing

team