What is a digital product agency?

A digital product agency isn’t just a software development company. A digital product agency guides your product from conception to completion, strategizing, iterating, designing, validating and testing throughout the engagement.

These creative groups help organizations become technology companies. They provide innovative and experienced product teams to bring digital products to life. In this way, a product agency provides a much more holistic service to the client.

What does a digital product agency do?

  • Build web and mobile apps that drive new lines of revenue
  • Create solutions to increase efficiencies
  • Iterate on existing products so that they meet results
  • Align groups on a common vision
  • Arm companies to scale faster than their competitors

Every organization is becoming a technology company, but technology companies require a very different approach to get the best results.

What value does a digital product agency provide my company?

A digital product agency helps organizations become technology companies, providing innovative and experienced product teams to bring digital products to life. They guide large enterprises to startup level companies and help their business grow with scalable software solutions.

At Crema, our product teams are comprised of coaches, designers, product managers, developers, and test engineers. Each of these crafts work together to ensure you’re creating the right product at the right pace to meet the needs of your business.

Why hire a digital product agency vs. my own product team?

Compared to the average internal team, agency teams are optimized for speed, focus, and innovative projects or initiatives. There are also clear processes built in that guide diverse, cross-discipled teams, ensuring your project is built with several perspectives in mind.

Plus, an agency team lacks the internal biases that might prevent your product from reaching its full potential. Since these teams have worked on countless different projects, they’ve had time to solidify and refine their processes for optimal efficiency. With an agency, you’ll also reduce time spent recruiting and retaining and won’t be bound by geographic location.


Hiring a digital product agency rather than an internal team can also be less of a risk. If leadership has a change of heart and your team is dissolved, it’s much easier to end a contract with an agency rather than firing full-time employees. In that same vein, you still get the same level of dedication and product knowledge from an agency that you would from an inside hire.


Finally, working with a digital product agency gives larger enterprises the startup energy needed to complete projects quickly and think outside the box. Because agencies are agile and small (with much less red tape), they can help you build a product that would normally take years to build in just months.

Why hire Crema?

Something that makes a digital product agency different from a typical custom software development shop is that they offer services that go beyond design and coding. These offerings help your team get aligned behind a direction, receive user validation, create cross-platform consistency, and more.

Some other agencies do provide technology solutions, but a digital product agency is here for the long haul to complete digital transformation. Their investment into top talent allows companies to de-risk and accelerate towards results faster.


The benefit of working with an agency that specializes in how teams work well together (like Crema) is that you have direct guidance through every project – no matter which service best fits your needs.

Our services

App development

The bread and butter to our digital product agency is app development and design. For the last ten years, we’ve been fine-tuning the way we prioritize tasks, construct our teams, and leverage time spent collaborating to make each engagement better than the last.

Crema designs and builds web and mobile apps using trusted and modern frameworks such as React, React Native, TypeScript, Express, GraphQL and more. You can learn more about the languages and frameworks we’re proficient in by checking out our app development page.

Product team coaching

If you already have a product team, we offer Product Team Coaching that will empower your team to do their best work. Our product team coaching engagements are designed to understand your team’s specific situation, consider which aspects of Crema’s approach might be useful, and help your team move into a new and better way of working.

Crema’s coaches will help your team refine its workflows and power through obstacles, achieving results like never before.

These engagements can include:

  • Agile process coaching
  • Design Sprints
  • Design thinking workshops
  • Collaborative workflow training
  • Adaptive toolkits
  • Creative approaches to uncommon problems
Design Sprints

Some digital product agencies will also offer Design Sprints to help you speed up and take risks. A Design Sprint is a rapid, facilitated set of custom exercises that identify key pain points, ideates solutions, and validates actionable next steps. Our certified design sprint facilitators have worked with companies from a range of industries to help them get the most out of their teams using these facilitated, design-focused workshops.

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