Prototyping is the process of creating rapid fake experiences for the purpose of ideation and testing. Rather than spending weeks or months building a specification document, then additional weeks or months designing, building, and releasing an app, a prototype allows you to quickly concept a solution to the problem you are trying to solve. By prototyping quickly, we can test and learn what works and what doesn’t. This is the nature of every initial concept. Pieces of it may be spot on, and other aspects way off base. Without getting feedback from potential users early, we will have spent too much time creating the solution, only to find it was the wrong approach.
Crema prototypes usually take on two different types:
Prototyping is the best way to to test any new solution. If you’re ready to explore testing potential solutions to the problems you are solving, lets set up a Strategy and Alignment session today!