Sketches allow us to move fast, discuss, and validate multiple ideas quickly without fully committing to them and without significant cost or investment.
At Crema, we are in the business of people and we believe creativity and innovation can impact the world for good.
Usability is the ease of use and learnability of a human-made object such as a tool or device.
Usability is a non-negotiable factor when considering the creation of an app. Usability takes into consideration a number of factors:
Usability is rarely perfect. It is the process of creating, releasing, measuring, and learning iteratively what works best for your customers. Analytics, user metrics, and user testing are great ways to gather data on the usability of your product. At Crema, we test both usability and usefulness of our products early and often. This means creating prototypes, release staging builds, and monitoring feedback loops and usage patterns in productions. A great user experience is never 100% finished. As the hardware and software changes, customer expectations change, and distraction is around every corner. Need help testing the usability of your product? or Interesting in testing a new usable idea? Let's set up a Strategy and Alignment Session!