Several skills; one role
Many organizations place designers into different roles like UX Designer, UI Designer, Interaction Designer, Information Architect...you get the point. Crema pours all those titles into one role to retain vision and consistency throughout the project: Product Designer. Shaping concepts from the whiteboard through development, they weigh the business goals, user experience, and visual look to craft an intuitive and effective product experience.
Integral from start to finish
As a core piece of our Product Teams, Product Designers are involved from the first strategy and alignment session through the launch of your product. They work closely with Strategists to make sure the designs are in alignment with the goals of the project, work with developers to ensure that the design is feasible, and, most importantly, collaborate with your team to make sure their work lines up with your expectations.
Ahead of the curve
Augmented Reality, Machine Learning, Voice Interface, IoT...tech moves fast in many directions. Crema's product designers are committed to staying up-to-date with design trends, product releases, and product design tools across the spectrum. We were early adopters of Sketch and continue experimenting with the next generation of design tools, considering how we might leverage them to deliver the best results for each project.