A product team is made up of multiple individuals with differing skills and perspectives working collaboratively to build a successful product. We believe that product teams are more effective than departments.
The outcome of a collaborative product team is to find the most creative approach to a solution. They do this by considering each angle that their role will bring to the product. As each role contributes they must listen to each other, the user, and stakeholders. Finally they must find ways to consent to move forward with a shared understanding of the outcome needed.
Product teams remove the “Throw it over the wall” situation. Often individual departments hand specifications from consultant to design, design to development, development to marketing, and then marketing blaming the consultant for why it didn’t sell well. Instead we get these roles in the same room, on the same team, working iteratively through solution that best bring value.
Our product teams consist of representation from the following:
- Product Strategy
- Product Management
- Product Design
- Development and Engineering
- Quality assurance
We’ll also include client, partners, or contractors, collaborating (right in the product team) for the following:
- Customer Support
- Product ownership
Interesting in working with a product team to bring your idea to life? Lets set up a strategy and alignment session.