How might we create a tool that facilitates budgeting conversations with clients, designers, and trade partners?
When JE Dunn approached Crema, they were looking for a partner to help them redesign and build an improved Align tool that would be easily understood by internal and external users alike. While it was functional, it wasn’t easily usable, as it required a significant amount of institutional knowledge to utilize and overwhelmed new users with a crowded UI.
The tool had great potential to differentiate JE Dunn from the competition by providing a superior pre-con experience helping them win more business, but it needed a serious renovation.
Crema and JE Dunn set out to completely re-imagine Align, not only to create an improved user experience, but to facilitate an estimation process that would enable estimators to find “ingenious ways” to save costs without sacrificing the goals of the project.