George smiling

George Brooks

Founder / CEO

About George

George is a user experience designer by trade and an entrepreneur by accident. He’s spent the past 10 years growing and evolving Crema,  which started as an operation in the second bedroom of a home and has now grown to a 50+ person, hybrid organization with team members spanning the country. His background is in digital design and all things UX, although, more recently, his focus has shifted to 1) new product experimentation through Venture Lab and 2) methods and ideologies for building successful product teams.


Over the years, George has helped craft health system websites, social networks for auto-parts, small business lending platforms, construction resource allocation software, and cybersecurity evaluation and automation tools. He’s also helped launch startups at SXSW and has overseen innovation projects as they took hold inside their corporate teams. This wide variety of work has shaped the way Crema thinks about product teams. It’s allowed our products and clients to grow into multi-million and even billion-dollar businesses.


George’s passion ultimately has less to do with technology - or even design.  It’s really about people! If you’d like to strike up a conversation to learn more about George, drop him a line at george@crema.us (P.S. Please, don’t try to sell him a benefits package or insurance options. Thanks!)


What’s George’s favorite thing about his role?

“I absolutely love telling the Crema story through our YouTube channel, podcast, speaking engagements, and mentoring opportunities. I’m most jazzed when people are knocking at the door to work for Crema or when clients are telling others that we’re the only solution if they want to innovate.”


Hear George on the People of Product podcast
Watch George on the Crema YouTube channel

George Brooks
George Brooks
120: How to Avoid the Silent Killer of Work (ft. Dr. T)
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119: How to Finally Land a Job in UX (ft. Sarah Doody)
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118: Letting Inspiration Take Hold
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117: The 12 Tools Our Tech Company Loves
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116: An Inside Look at Innovation in Sports (ft. Jen Choi)
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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
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114: Resisting Virtual Isolation to Boost Velocity
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113: How to Acquire Top Tech Talent
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112: Tech Empowering Team Agreements and Consensus (ft. Aaron Dignan)
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111: Developers Thinking like Designers
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110: A Designer's Role in Early-Stage Innovation
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109: Unpacking the “Ecology of Product” in Workshops
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108: Introducing Exploratory Services
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107: Web 3.0 | Why You Should Care
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