George smiling

George Brooks

Founder / CEO

About George

George is a user experience designer by trade and an entrepreneur by accident. He’s spent the past decade growing and evolving Crema,  which started as an operation in the second bedroom of a home and has now grown to an award-winning design and technology consultancy with team members spanning the country. His background is in digital design and all things UX, although, more recently, his focus has shifted to 1) new product experimentation through Venture Lab and 2) methods and ideologies for building successful product teams.


Over the years, George has helped craft health system websites, social networks for auto-parts, small business lending platforms, construction resource allocation software, and cybersecurity evaluation and automation tools. He’s also helped launch startups at SXSW and has overseen innovation projects as they took hold inside their corporate teams. This wide variety of work has shaped the way Crema thinks about product teams. It’s allowed our products and clients to grow into multi-million or billion-dollar businesses.


What’s George’s favorite thing about his role?

“I absolutely love telling the Crema story through our YouTube channel, podcast, speaking engagements, and mentoring opportunities. I’m most jazzed when people are knocking at the door to work for Crema or when clients are telling others that we’re the only solution if they want to innovate.”

George Brooks
George Brooks
145: How Technology is Transforming the Construction Industry (ft. Aaron Henderson)
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144: The Number One Role of a Product Manager (ft. Blake Reichenbach)
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143: The Intersection of Technology and Playful Learning (ft. Anna Jordan-Douglass)
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142: Transforming the Customer Experience with AI (ft. Lamees Butt)
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141: Mastering Customer-Centric Product Management (ft. Ryan Glasgow)
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140: Elevating E-Commerce | The Power of User-Centricity (ft. Bryan House)
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139: AI in the Room | How Sembly.ai Listens, Learns, and Transforms Meetings (ft. Artem Koren)
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138: Navigating the Product Launch Maze with Ignition's AI Platform (ft. Karthik Suresh)
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137: The Secret Sauce Behind SmartSuite's Triumph (ft. Jon Darbyshire)
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136: Supercharge Marketing with Generative AI (ft. Jon Ricketts)
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135: Designing the Future | Crema's Journey from Product Agency to Consultancy
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133: Innovation Through Collaboration | The Storyblocks Design Team (ft. Justin Wieners)
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132: Disrupting the Quick Service Restaurant Industry with Technology (ft. Sean Steppe, Hawaiian Bros)
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131: Debunking Myths & Misconceptions About AI in the Workplace (ft. Michelle Frost)
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130: Revolutionizing Data Privacy and AI Innovation (ft. Gharib Gharibi)
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129: The Opportunities and Challenges of Integrating AI into Your Workforce (ft. Carmel Wynkoop)
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128: The Potential of AI for Business
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127: Product Team Basics - What's the Purpose of Agile Sprints?
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126: Product Team Basics - What are Story Points and Velocity?
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125: Product Team Basics - What Are Epics and Stories?
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124: Do You Actually Need a Product Roadmap?
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123: How to Get a New Product Team Aligned
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122: How to Start a Custom Software Initiative in Your Company
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121: What is a Digital Product?
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120: How to Avoid the Silent Killer of Work (ft. Dr. T)
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119: How to Finally Land a Job in UX (ft. Sarah Doody)
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118: Letting Inspiration Take Hold
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117: The 12 Tools Our Tech Company Loves
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116: An Inside Look at Innovation in Sports (ft. Jen Choi)
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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
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114: Resisting Virtual Isolation to Boost Velocity
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113: How to Acquire Top Tech Talent
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112: Tech Empowering Team Agreements and Consensus (ft. Aaron Dignan)
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111: Developers Thinking like Designers
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110: A Designer's Role in Early-Stage Innovation
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109: Unpacking the “Ecology of Product” in Workshops
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108: Introducing Exploratory Services
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107: Web 3.0 | Why You Should Care
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